Bestsellers

Presenting an ultra-wide field of view, the Sony FE 20mm f/1.8 G is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly...
NZ$1,28023
In stock
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E-Mount Lens/Full-Frame Format Aperture Range: f/4 to f/22 4 Aspherical Elements, 3 ED Elements Nano AR and Fluorine Coatings Direct Drive Super Sonic Wave AF Motor Optical SteadyShot Image Stabilization Internal Focus Design Focus Hold Button; AF/MF Switch Dust and Moisture-Resistant...
NZ$1,53152
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A refined take on the fast standard zoom, the Sony FE 24-70mm f/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G...
NZ$3,37275
In stock
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E-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 One XA Element & Two Aspherical Elements One ED Element & One Super ED Element Nano AR Coating Direct Drive Super Sonic Wave AF Motor Focus Hold Button; Internal Focus AF/MF Switch; Zoom Lock Switch Dust and Moisture-Resistant...
NZ$2,51300
In stock
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E-Mount Lens/Full-Frame Format Aperture Range: f/1.4 to f/16 Two XA Elements, Three ED Elements Nano AR and Fluorine Coatings Direct Drive Super Sonic Wave AF Motor AF/MF Switch; Internal Focus Focus Hold Button Physical Aperture Ring; De-Click Switch Dust and Moisture-Resistant Construction...
NZ$1,78598
In stock
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A classic wide-angle prime with an updated, sleek design, the Sony FE 35mm f/1.4 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low...
NZ$2,02746
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Combining speed, versatility, and quality, the Sony FE 50mm f/1.2 GM is a normal-length prime that flexes a bright f/1.2 design and advanced optics while remaining portable and lightweight for everyday shooting. As a G Master lens, resolution and bokeh are top priorities, and this 50mm f/1.2 goes...
NZ$2,94598
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The Sony FE 50mm f1.4 GM Lens features one ED (Extra Low Dispersion Aspherical), two XA (Extreme Aspherical) and one aspherical element, to deliver outstanding results. With a constant aperture of f1.4, the FE 50mm produces high corner-to-corner resolution and beautiful bokeh making it the...
NZ$2,16019
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Sony FE 70-200mm f/2.8 GM OSS II takes the classic fast zoom and elevates performance to a whole new level. This lens builds upon the best parts of the original and makes them even better while simultaneously reducing weight by 29 percent—making this lens the lightest in its class. Sony has also...
NZ$4,07363
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The most advanced technology available has been applied in the G Master series, further refining acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in an outstanding constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF,...
NZ$3,06073
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The Sony FE 70-200mm f4 G OSS II lens is perfect for shooting sports or wildlife for photographers and videographers alike. The lens produces outstanding image quality, even in low lighting conditions, thanks to its constant f4 aperture and is capable of half macro shots and even full macro when...
NZ$2,43227
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Specifications Premium G Master Series Mid-range telephoto prime Bright F1.4 maximum aperture Circular 11-blade aperture for beautiful defocus effects Sony Nano AR Coating to eliminate flare and ghosting...
NZ$2,06660
In stock
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E-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 1:1 Magnification Ratio; Internal Focus Aspherical, ED and Super ED Elements Nano AR Coating Direct Drive Super Sonic Wave AF Motor Optical SteadyShot Image Stabilization Sliding Focus Ring for AF/MF Selection Focus Hold Button; Focus...
NZ$1,35588
In stock
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With a compact design for solo shooters, travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all of the imaging attributes you'd expect from this class but...
NZ$6,24933
In stock
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The ILME-FX30 has a 4K Super 35mm APS-C Sensor with 6K oversampling and 26 Megapixels, to give high-resolution cinema-quality visuals. The camera also features vibrant colour grading via S-Cinetone, a high dynamic range with S-Log3, Dual Base ISO, Cine EI mode, and more quality-of-life...
NZ$3,25283
In stock
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For Sony RX100, RX0, HX, & WX Cameras Larger Grip with Integrated Controls Converts to Tabletop Tripod Integrated Shutter and Record Buttons In the Box: Sony VCT-SGR1 Shooting Grip Pouch Wrist Strap Cable Clamper
NZ$18315
In stock
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Sony WF-1000XM5 Earbuds, featuring the best noise cancelling technology and performance on the market. Astonishing sound quality from the HD Noise Cancelling Processor and Integrated Processor V2 to deliver crystal clear audio. Our best-ever call quality, from the AI-based noise reduction...
NZ$46873
In stock
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Building on the XPERIA 1 III, the Sony XPERIA 1 IV 5G Smartphone provides significant technological improvements that make it an enticing option for everyone from pro photographers to content creators across every major platform. It marries sophisticated mobile communication and internet access...
NZ$1,24994
In stock
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Building on the XPERIA 1 III, the Sony XPERIA 1 IV 5G Smartphone provides significant technological improvements that make it an enticing option for everyone from pro photographers to content creators across every major platform. It marries sophisticated mobile communication and internet access...
NZ$1,35052
In stock
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With a larger priority on portrait shooting, the Sony XPERIA 1 V 256GB 5G Smartphone delivers professional-quality content creation for a wide variety of social media influencers and enthusiasts. Upgraded is the 24mm wide-angle lens with a 48MP 2-layer stacked technology to let more light in,...
NZ$1,57188
In stock
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